The reason that Barbie became the world wide phenomenon that she did was not solely due to the idealised feminine form and her extraordinary maliability but rather to the fact that one could accessorise her endlessly. Although looking at her 'idealised form' it is interesting to note that if she were made life size (Using her head as a gauge) her vital statistics would be 39-29-33, and she would be 7ft 2inches tall! Barbie wasn't just Barbie, she was 'Jungle Barbie', 'Swimming Pool Barbie', 'GI Barbie' and really, was your like complete without the pink car, the dressing table and that ultimate accessory Ken (BTW Barbie was named after her creators daughter, and in a strange and incestuous move Ken was named after their son).
So looking at it, Mattel developed a doll in 1959, based on a German original called Lilli, then decided that they could build from that. In 2009 Simplicity developed a portal for delivering basic services to Landlords and the portal was good. We realised then that we could 'accessorise' this basic offering and that by doing so we could extend the market reach and the customer retention of the basic product, over the past year we have layered additional services onto this platform.
We are deeply mindful of what our role is in this scenario, we are not the Jack of all trades, we do not presume to offer every service, but through strong and abiding partnerships we can deliver the highest level of service, leveraging our portal to deliver real time and historical management information between supplier and user. We do not build power stations or wind farms, we work with our Utilities partner to provide this. We do not employ 2,200 maintenance engineers in vans in every postcode in the UK, we work with our maintenance contractor to do that etc. etc.
So if you are looking at how to streamline your business processes and allow you to focus on your core activities it is worth looking at Simplicity at Work.
Call us on 0844 2252555
email info@simplicityatwork.co.uk
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